Branding & naming
Formerly Las Colinas, this Phoenix apartment complex was purchased and rebranded. The name Red Sage was inspired by a vision of a fun pop of red and a Spanish influenced theme. The logo plays off a more literal interpretation of the name utilizing a red sage in the logo mark with a bold decorative font. The red is a brown based tone married with a true sage color. The address brings in an earthy terra cotta to matches the existing roof of the complex, and creating harmony between the red and green. The final result is a brand that feels bold, earthy, and modern.