Home Sweet City manages short-term vacation homes in DC and helps create experiences and memories for their guests so that they can enjoy the city like it was their own. Additionally, they help homeowners with set-up and management of the rental process.
I worked with the founder, Lara, to rebrand the business she started in 2009 as an AirBnb host herself. Lara and her team are passionate about leaving a positive mark on every guest they interact with. Their main goal is to make people calm and welcomed so they can enjoy their time in a new city. Working closely with owners to assist them through the rental process, while getting to know them and their story, is at the core of their business.
Inspired by the humble beginning and DC roots, we created a logo and accompanying marks that we're personable, friendly and had tons of character. Our goal was to stand out from the corporate style of the competition with a neighborly and approachable vibe that spoke to their core values of establishing a personal connection and enjoyable experience with guests and homeowners.